Cleveland doesn't lack for landmarks, legends, or frustrations. What it lacked was someone willing to run all of that through a very specific sense of humor and put it on a T-shirt.

So we did.

Rocket E3 is a Cleveland-based merchandise brand built around offbeat Rust Belt humor with a vintage B-movie poster aesthetic. We take the city's greatest hits - the stories, the mythology, the civic pride, the pain - and turn them into bold, funny goods that feel like they were made by someone who actually lives here. Because they were.

Every design pulls from the visual language of vintage sci-fi, exploitation posters, and government pamphlets - filtered through a love of this city that's equal parts genuine and deeply aware of the situation. The result is stuff that makes a lifelong Clevelander laugh out loud and leaves those out-of-towners slightly confused. We're fine with that.

Everything we make is designed and printed in small batches. No mass production. No generic skyline art. No "Cleveland Rocks" in a font your dentist's office would use. Just sharp, specific, proudly weird stuff made for people who love this city, survive its weather, and can't quite explain why they'd never leave.

You'll find us online at rockete3.com, at maker markets and festivals around Northeast Ohio, and on the shelves at City Goods in Ohio City and Salty Not Sweet in Lakewood.

We're not Cleveland's hype machine. We're just making stuff worth keeping.

- Scott Hudson, founder of Rocket E3